Creating Unique Technology for Everyone

Keio-NUS CUTE (Connective Ubiquitous Technology for Embodiments) Center is a joint collaboration between National University of Singapore (NUS) and Keio University, Japan and partially funded by a grant from the National Research Foundation (NRF) administrated through the Media Development Authority (MDA) of Singapore. Operations of the Center commenced on 1 April 2009. The main objective of setting up the center is to collaborate on fundamental research in the general area of Interactive Digital Media targeted at addressing the future of interactive, social and communication media.


Our Approach

CUTE Center relies on trend-spotting, user and industry driven paradigms as foundations to guide the creative process. The combined approaches equip our researchers with high-level strategic thinking, and enable them to identify problems to tangible and meaningful experiences, systems, devices, and environments that would encourage the adoption and continued usage by people.

Bright ideas in unconventional ways.

Drawing on emotions, uncertainty, risk, unpredictably - to contribute to the creative process and generate new concepts.

Bringing together people, questions and ideas.

Initiating action to address behaviors, modes of living, material culture and the environment.

Crossing disciplines within and beyond academia.

Time and space are provided for different perspectives, discussion, deliberation, reflection, critique.

Practice-based techniques to explore ideas.

A place where contemporary issues can be investigated and technologies, artifacts and theories tested.

Developing links with people, situations and organizations.

Different viewpoints inform the exploration of new concepts, directions and methods.


Our Vision

Adapting a creative centric approach, CUTE Center focuses on the multi-faceted disciplines of digital innovations and media fusion. It is oriented towards enabling the total mobility of information empowerment to create holistic sensorial experiences across networks, which include the associated areas of cognitive studies, user experiences and effects. The main vision of the Center is to develop Experience Media, "media that uses multi-sensory connection technology to engage millions of children, families and friends in playful, creative and affective interactive dialogue".