About

Keio-NUS CUTE Center

Keio-NUS CUTE (Connective Ubiquitous Technology for Embodiments) center is a joint collaboration between National University of Singapore (NUS) and Keio University, Japan and partially funded by a grant from the National Research Foundation (NRF) administrated through the Media Development Authority (MDA) of Singapore. Operations of the Center commenced on 1 April 2009. The main objective of setting up the center is to collaborate on fundamental research in the general area of Interactive Digital Media targeted at addressing the future of interactive, social and communication media.

Cute Center has signed MOU with

Academics

Zhejiang University
Air University
National Taipei University of Technology

Public

World Kitchen
People's Association
Atexco Textile Printer

Cute Center has signed RCA with

Academics

Tohoku University

Public

People's Association
Mitsubishi Heavy Industry
Toshiba

Approach

CUTE Center relies on trend-spotting, user and industry driven paradigms as foundations to guide the creative process.
Our approach at CUTE Center is about:

  • Setting ideas alight in unconventional and unexpected ways - drawing on emotions, uncertainty, risk, unpredictably - to contribute to the creative process and generate new concepts.
  • Initiating action, bringing together resources, people, questions and ideas - to address behaviors, modes of living, material culture and the environment.
  • Crossing disciplines within and beyond academia - time and space are provided for different perspectives, discussion, deliberation, reflection, critique.
  • Using practice-based techniques to explore and manifest ideas - creating a place where contemporary issues can be investigated and technologies, artifacts and theories tested.
  • Developing links with people, situations and organizations - different viewpoints inform the exploration of new concepts, directions and methods.

The combined approaches equip our researchers with high-level strategic thinking, and enable them to identify problems to tangible and meaningful experiences, systems, devices, and environments that would encourage the adoption and continued usage by people.


Vision

Adapting a creative centric approach, CUTE Center focuses on the multi-faceted disciplines of digital innovations and media fusion. It is oriented towards enabling the total mobility of information empowerment to create holistic sensorial experiences across networks, which include the associated areas of cognitive studies, user experiences and effects. The main vision of the Center is to develop Experience Media, "media that uses multi-sensory connection technology to engage millions of children, families and friends in playful, creative and affective interactive dialogue".

Researchers at CUTE Center bring their expertise from projects nationally and internationally. We aim to contribute to a variety of projects covering issues such as:

  • Accessibility for interactive gaming
  • Alternative mobility futures
  • Design for sustainability and social responsibilities
  • Emergent social applications for mobile and wireless media
  • Enhancing pervasive media and locative media for culture and creativity
  • Experimenting participation and personalization within service design
  • Making computing palpable
  • Sensorial media for interpersonal communication and memory assistance
  • Social Networking systems to support ageing in place
  • Technologies for the built environment
  • Wearable media for medical purposes

The combined approaches equip our researchers with high-level strategic thinking, and enable them to identify problems to tangible and meaningful experiences, systems, devices, and environments that would encourage the adoption and continued usage by people.


Partners

Collaborations with the industry help develop research areas for partners and employment links or students. Through interaction with professionals in different fields, students gain exposure and external evalution of their work.

List of Collaborators:

  • Mitsubishi Heavy Industries, Ltd.
  • ST Engineering (Info-Soft)
  • TOSHIBA Japan: Advanced Mobility Platform
  • ST (Training and Simulation)
  • Singapore National Eye Research Center
  • MinDef
  • ITE College Central
  • Singapore Polytechnic